She studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1972, Scher jumped into the belly of popular culture; as art director for CBS and Atlantic Records in New York City. An expert in designing identity and branding systems. A nice monograph as it is more than just pretty pictures, names and dates — she goes into detail about her process and thoughts on many projects.

Scher has been a principal in the New York office of Pentagram since 1991.

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Sign in. The time Scher has spent working within Pentagram has allowed her to develop her typographic skills and her instinct for problem solving. She collaborated with illustrators and photographers to interpret music in suggestive, poetic ways—she preferred to invoke a mood or stage a mysterious scenario …

How Paula Scher works #2: On designing for The Public Theater in New York. Paula Scher's work has involved corporate identity and branding for some major clients. Her astounding client list includes Coca-Cola, Tiffany & Co, the Museum of Modern Art.

Her eclectic approach to typography, in addition to her eye-catching color and composition has ushered in an entirely new symbology of advertising and poster design. Paula Scher has been a graphic designer for four decades, spending nearly half that time as a partner at Pentagram’s New York office.

While at CBS she designed approximately 150 album covers a year, and produced innumerable ads and posters. Password. Here she discusses her work for The Public Theater in New York.

We are delighted to share with you the work and wisdom of Paula Scher. This month, independent publisher Unit Editions has released Paula Scher: Works – a 522-page book documenting the life and work of the Pentagram partner. This time, the book dives into her portfolio from political posters to paintings.

Sign in. Iconic, smart, and accessible, her images have entered into the American vernacular.

Graphic Design. Our new Poster Master has been at the forefront of graphic design for more than three decades.

Paula Scher (born 1948 in Virginia) is an American graphic designer and artist.

She has worked relentlessly to revolutionize the graphic designing industry with her overzealous determination and creative work for over four decades.

Using unorthodox spacing, mixing font weights, and employing uncommon and historic typefaces, Scher’s poster presents information in a dynamic, expressive way.

Scher has been a principal in the New York office of Pentagram since 1991.

However, it was not long before she formed her own design company, and after only a few years there she joined Pentagram.During her career she has created memorable identities and other work for clients such as Citi Bank, Coca-Cola, the Metropolitan Opera, the Museum of Modern Art and the New York … The Tyler School of Art in Philadelphia is where Paula Scher majored in illustration and finished her BFA in nineteen seventy. Following the release of the designer’s new book Paula Scher: Works, we spoke to her about her working process.

Our new Poster Master has been at the forefront of graphic design for more than three decades.

Paula Scher designs bold new identity for New York’s Atlantic Theater Company. A must for your collection. Paula Scher was one of the representatives who fell back on a freedom given by the inclusion of old influences.

This year also saw the designer’s work celebrated in Paula Scher: Works a monograph published by Unit Editions. Her unabashed and iconic images found their way into American vernacular. Late last month, Pentagram partner Paula Scher released her elaborate, if controversial, new identity for the New School. Password. We are delighted to share with you the work and wisdom of Paula Scher.

Paula Scher is one of the most influential graphic designers in the world.

Described as the master conjurer of the instantly familiar, Scher straddles the line between pop culture and fine art in her work. Her unabashed and iconic images found their way into American vernacular. Scher began her career creating album covers for both Atlantic and CBS records.

Looking Closer: Critical Writings on Graphic Design ... Reading Time 1 minute read. Work — May 15, 2020 Paula Scher and team design the identity for a collaborative initiative with the mission to destigmatize mental illness.

Make It Bigger: (illustrated monograph on the design process and work of Paula Scher) Paula Scher. The book presented an opportunity to tell an alternative story to Make It Bigger which revealed her thoughts on the design industry. You may not know Paula Scher by name, but you'd recognize her work: from the red-arched "citi" logo to Boston's first record album cover, Paula Scher's award-winning iconic identities are legendary. paula scher is an american graphic designer and illustrator who is a principal at pentagram. During her decade in the record industry, Scher made work that was accessible but smart. How Paula Scher works #2: On designing for The Public Theater in New York.

Work — May 15, 2020 Marina Willer and team create a new brand identity for Thailand's leading entertainment and commerce group.