Synonyms for undifferentiated at Thesaurus.com with free online thesaurus, antonyms, and definitions. Typically differentiated marketing creates more total sales than undifferentiated marketing, but it also increases the costs of doing business. It emphasizes on designing a marketing program for a product or a service with a superior image that can be sold to broadest number of buyers through mass distribution and mass communication channels. The number of social media sites that can get your product in front of multiple … While a concentrated marketing strategy addresses just one segment of the marketplace, differentiated marketing attempts to specifically address more than one segment. This is quite similar to mass marketing and marketers can create a message which can attract everyone so the message is more in generic terms and expands ways for people to relate with it. Differentiated marketing is a hybrid solution between undifferentiated, or mass marketing, and concentrated marketing. Undifferentiated marketing is very common across TV ads, radio ads, print news ads, car ads, and billboards.

Undifferentiated marketing strategy. An undifferentiated targeting strategy is used when a company decides to communicate the benefits of its product by sending the same promotional message to everyone. Mass media is used to unfold the undifferentiated message of the merchandise. An undifferentiated marketing strategy allows marketers to make use of one message in every market segment. Background. Mass flyer and promotional card distribution is a common example of undifferentiated marketing. Key Terms. Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass radio use. Find descriptive alternatives for undifferentiated.

Telecom operators build use of mass marketing campaigns as a result of telecommunication services are getting used by an enormous range of people. It appeals to two or more distinct market segments, with a different marketing plan for each. The three most common target marketing strategies are differentiated, undifferentiated and concentrated, according to Western Publishers Ltd.

For an undifferentiated strategy to be successful, the company's product must be readily available and affordable and must provide the same benefits to all consumers. LearnMarketing.com points out that undifferentiated marketing is also known as mass marketing.

In an undifferentiated marketing also known as Mass marketing, a firm typically ignores individual segment differences and targets the whole market with mainly one offering. With this approach (which is sometimes referred to undifferentiated marketing or mass marketing), the firm will provide a generic (or middle-of-the-road) offering to the marketplace, with the hope that it appeal to some consumers.

Undifferentiated marketing is a brand, product, service or marketing campaign that targets everyone.It is often compared to differentiated marketing that creates different offers for different target markets.The following are illustrative examples of undifferentiated marketing. Due to this, variety marketing had to be changed in order to persuade a wide audience with different needs into buying the same thing. According to BusinessDictionary.com, mass marketing … Examples of undifferentiated marketing. Many small businesses print up thousands of simple print ads and hire distributors to hand them out in the street near the business. The following are illustrative examples.